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Equity Models: What Are Your Options?

  • The CoFoundry 29 Lange Gasthuisstraat Antwerpen, Vlaanderen, 2000 Belgium (map)

You and a partner go in “50/50” on a new business. You do all the work, he owns half the company. Now what? Learn a simple dynamic method for dividing equity in an early stage company that tells you exactly the right number of shares for each participant. Traditional “fixed-split” methods of dividing up equity create problems- all of them. A dynamic equity split gives you a way to acquire the things you need to build your business without cash. This is the perfect seminar for anyone who wants to start their own company or has already started, but used an old-fashion, fixed split by mistake!


14h - Welcome

14h15 - Aelbrecht Van Damme from WinWInner on 'Stock allocation for startups – how?'

14h45 - Mike Moyer on 'Slicing Pie'

15h30 - Seppe Stroo from Buffl about how you can apply Slicing Pie within the Belgian legal system

16h00 - Q&A

16h30 - Networking with drinks & pie

Note: We are keeping the tickets very limited so we can dig deeper and offer you a useful session for your company/startup.

Aelbrecht Van Damme - Stock allocation for startups – how?

During a short session, Aelbrecht will elaborate on the legal aspects and terms related to stock allocation. What is a cap table? How important is a shareholder agreement? Should I give stock options to employees? What is the difference between a good leaver and a bad leaver? These are some examples of topics you should understand before handing out equity. After all, your company’s equity should be your most valuable asset!

About Aelbrecht Van Damme

Aelbrecht Van Damme is the managing director of WinWinner, a financial advisory and matchmaking platform for entrepreneurs, investors and financial institutions ( Previously, Aelbrecht was a lawyer at Allen & Overy and Eubelius, specialised in corporate law, mergers & acquisitions, and contract law. For more info, see

Mike Moyer - Slicing Pie

Creating an unfair equity split with partners is not only one of the most devastating mistakes founders can make, but also one of the most common. Conventional "fixed" equity models are the core problem, yet they are still widely used. are becoming more popular because they allow founders too create a perfectly fair equity split while providing protection for all participants. This seminar will teach attendees a simple method for implementing a dynamic split and virtually eliminating equity disputes. Every company founder that plans to share equity needs to learn how to ensure fairness.

Key Lessons:

• Why conventional fixed-split equity models set founders up for failure

• How to implement a dynamic equity model that is perfectly fair to all participants

• What to do when partners or employees quit or get fired

About Mike Moyer

Mike Moyer is a career entrepreneur who has started companies, worked for startups, and held senior management positions at established businesses. He is now the managing director of Fair and Square Ventures, LLC, a company that provides growth consulting and early-stage investments. He is an adjunct faculty member at Northwestern University and the University of Chicago’s Booth School of Business. He is the author of several business-related books including Slicing Pie: Funding Your Company Without Funds, Pitch Ninja: Persuasive Pitching and Presenting , Perfect Parent Hats: Five Steps to Parental Bliss, and Trade Show Samurai: The Four Core Arts for Capturing Leads. He lives in Lake Forest, Illinois, just north of Chicago.

About Seppe Stroo

Seppe was one of the first to implement Slicing Pie in Belgium as co-founder of the startup Buffl. Having an entrepreneurial as well as a legal background Seppe was able to translate the Slicing Pie model into a legally and fiscally solid juridical agreement according to Belgium law.