onak-logo-mail.png
 

ONAK offers a quick getaway from a stressful lifestyle with a foldable canoe. 

ONAK_7.jpg

Business

ONAK’s case on wheels unfolds to a very capable canoe in less than 10 minutes. Thanks to important material innovations, it is suited for urban adventures as well as the most sublime and wild outdoors.

The ONAK team successfully launched their foldable canoe with a Kickstarter campaign in the summer of 2016 with over 200 canoes sold in one month and generating € 235 230 in pre-sales. The launch was picked up massively in the local and international press (including TIME Magazine) and Facebook video's reaching over 10 million viewers worldwide.

ONAK is a true next generation company building products that address the needs of a growing population living in cities and craving for that quick getaway from the daily stress. They use cutting edge design and patented materials to deliver this promise and develop disruptive go-to-market strategies focusing on digital and working with ambassadors to reach a worldwide audience. 

Presentatie cofoundry dec 2016.png

about ONAK

Founders

  • Otto Van De Steene
  • Thomas Weyn

Headquarters: Ghent, Belgium

Websitewww.onakcanoes.com

Social:

Presentatie cofoundry dec 2016 (1).png

our involvement

After working on their dream for years, Otto and Thomas were ready to hit the market with their unique product. Crowdfunding this project seemed like the next logical step for a global launch. Introducing a relatively high priced product (in crowdfunding terms) on such a scale requires a professional marketing campaign and they would need prototype products for demonstration purposes.

The CoFoundry took on the challenge to be the first investor in ONAK in order to fund the prototype development and Kickstarter Campaign.

Adding Bert Van Wassenhove as a seasoned marketing professional to the team as 'Entrepreneur in Residence' provided a pivotal element in running a marketing campaign that resulted in what was probably the most successful Kickstarter campaign to date in Belgium.


In The Media

Gentse start-up stelt eerste opvouwbare kano voor

Het plan van ONAK, een Gentse start-up, is om stad en avontuur te combineren. Vrijwel iedere grotere stad heeft wel waterwegen die ideaal zijn om met de kano te bevaren. Maar een traditionele kano is niet erg geschikt in een stad.

Om met deze kano te varen, moet je 'm eerst openvouwen

Ze vonden in Gent nooit parkeerplaats voor hun kano. Dus bedachten Otto Van De Steene en Thomas Weyn de Onak, een koffer die je kunt openplooien tot een kano. Vrijdag begonnen ze met de crowdfunding voor hun product en onze reporter deed de test. Een kwartier geleden was die plastieken kano nog een doos op wielen.

Une startup mise sur un canoë pliable et réunit plus de 230.000€ !

Par Rémi Lach posté le 3 novembre 2016 Des startups, il en existe beaucoup mais certaines sortent du lot grâce à un concept innovant. Des kayaks pliables, ce n'est pas nouveau. Pour les canoës, c'est une toute autre histoire. Surtout si le canoë en question est aussi résistant qu'un "non-pliable" et coûte moins cher que ce dernier.

Read more on our blog